Filet-o-Fish, You’re Gonna Need to Try Harder
Man, am I easily influenced by food commercials. I could be passed out on the couch after cramming myself full of Thanksgiving dinner; a McDonald’s commercial could come on advertising a special just-for-Thanksgiving Stuffed Turkey Cranberry Shake and you bet I’d be craving one instantly! (by the way, I’m a genius because that shake would be awesome.) Domino’s has been bombarding our TV with ads about their re-engineered pizza. Even back when I was a poor college student, I’d rather spend a few extra bucks than waste money on their tasteless pizza. Yet the more I watch these Domino’s ads, the more I have to try their new pizza.
So you’d think when McDonald’s created one of the most addictive food jingles in the history of television for their Filet-o-Fish sandwich I’d be rushing off to Mickey D’s every day to scarf down a fried fish-like substance in a sandwich.
But I’m not. I have no desire to eat a Filet-o-Fish even as I sing that damn song all day.
Sadly, I think this says more about the awfulness of the Filet-o-Fish than it does about me. Because if next week McDonald’s starts advertising how they have completely changed their Filet-o-Fish to make it better, and especially if they tell me that in a catchy jingle, I’ll be queued up at McDonald’s almost immediately. I’d feel slightly ashamed, but I know I’d still be there nonetheless.